Workshop 1. Customers and where to find them. Who will your customers be? Where are they and how will you decide which are the best for you and your business? Thursday 25 February 2021 at 5.00pm GMT
Workshop 2. What to grow. What plants produce the best cut flowers and how many to grow. Growing the right flowers for your customers – what do they want? Monday 1st March 2021 at 5.00pm GMT
Workshop 3. Growing, Harvesting & Post-harvesting This workshop will ensure you grow flowers of the highest quality flowers and that they are cut and delivered professionally. Thursday 4th March 2021 at 5.00pm GMT
Workshop 4. Pricing. How do you value your flowers, how do you price them for different customers, how much do they cost to produce? This workshop will guide you through the process of answering these and other pricing questions. Tuesday 9th March 2021 at 5.00pm GMT
Workshop 5. Marketing and social media. How to market yourself and your flowers using a range of free and ‘nearly’ free resources. Thursday 11th March 2021 at 5.00pm GMT
Workshop 6. Business Plans and record keeping. Business structures, business plans, cash flow forecasts, record-keeping – important aspects for any business. Making sure you have a viable and sustainable business. Tuesday 16th March 2021 at 5.00pm GMT
These workshops will take place on Zoom in a small group (maximum of 15 participants) and will last approximately 90 minutes, including plenty of time for questions and answers. Following the session, participants will be sent workshop notes and a recording of the workshop.