Pricing your flowers



Are you having difficulty calculating the right price for your flowers?

This booklet will guide you through pricing them whether you are selling in bulk to wholesalers or making up retail bouquets, ensuring you make the right decisions to run a sustainable and profitable business.

There are sections on:

  • What to research
  • Flowers and their value
  • The perceived value of products
  • Who can you sell to? Wholesale v retail
  • Costs and costing – fixed v variable costs
  • Cost of production examples
  • Pricing/underpricing

You may also want to join our Facebook Group – Flower Farming Forum where you’ll find practical tips, support and resources on all things flowery.